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Marketing Technologies

Vilnius University
Lithuania, Vilnius
Kaunas Faculty Lithuania, KAUNAS city, Muitinės str. 8, 44280
Tuition fee €3,600 per year
Application fee €100 one-time
More information

vu.lt/..ted-studies/marketing-technologies 

Overview

The MARTECH concept integrates intelligence of information technologies and creativity of marketing efforts. This unique set of professional skills is greatly demanded, as it brings success of companies in the world of reaching customers online, by smart mobile solutions, social networks and via Internet of Things.
The content of “Marketing technologies” study program is determined by integration of the fundamental background of the informatics study program with the advancement trends of modern marketing strongly affected by innovative marketing models and technologies, methods and tools of analytics, digital advertising, creating products and services which could be impossible without IT, as well as impact of artificial intelligence and Big Data to communicating customers and markets,
The study program is aimed to prepare qualified specialists of information technologies (IT) who have fundamental knowledge in the areas of information systems design and management expanded by the interdisciplinary knowledge enabling them to create and implement innovative digital marketing solutions based on application of information and communication technologies.
The content of study program would empower students to acquire knowledge and develop skills that are necessary for strong competitive career position, and to receive the professional certificates in Informatics and digital marketing domains. The interdisciplinary knowledge enables pursuing postgraduate study levels in either informatics or management areas.

Career opportunities

The completion of the “Marketing technologies” study program lead to awarding qualification of Bachelor’s Degree in Computing, which opens possibilities for the wide spectrum of informatics professional activities with advanced competences in the digital marketing areas, currently experiencing growing demand for IT qualified specialists.
The graduates of “Marketing technologies” study program will be qualified for jobs in digital information dissemination in internet, mobile media and social networks, analysts of internet user data, analysts and designers of enterprise information systems, creators and implementers of efficient solutions in the areas of specialized internet advertising, project managers in large, medium and small enterprises and public enterprises, develop innovative marketing models in startup companies. They will be able to pursue career in the enterprises working in the areas of digital marketing, internet communication, electronic sales and marketing departments, advertising agencies, companies of news media and technologies, international internet content providers and distributors, marketing analytics service companies.

Apply now! Fall semester 2021/22
Application deadline
Jul 15, 2021 23:59:59
Europe/Vilnius time
Studies commence
Sep 1, 2021

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
Application deadline
Jul 15, 2021 23:59:59
Europe/Vilnius time
Studies commence
Sep 1, 2021

Application deadlines apply to citizens of: United States