Marketing Technologies
| Study location | Lithuania, KAUNAS city, Muitinės str. 8, 44280 |
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| Type | Undergraduate, full-time |
| Nominal duration | 3,5 years (210 ECTS) |
| Study language | English |
| Awards | (Bachelor’s Degree in Computing) |
| Course code | 6121BX034 |
| Tuition fee | €3,900 per year |
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| Application fee | €100 one-time |
| Entry qualification | High school / secondary education (or higher) Important: additional country-specific requirements are set only for the following countries which you can find HERE (STEP 2) The entry qualification documents are accepted in the following languages: English / Lithuanian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation. It is required that you send verified copies of the entry qualification documents directly to the university by postal mail. Important! Never send original documents by post! Office of International Admissions |
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| Language requirements | English The level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR)*. If your first language is English and/or if your previous educational degree was in English, you will be exempt from providing an English language test score. |
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| Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
The MARTECH concept integrates intelligence of information technologies and creativity of marketing efforts. This unique set of professional skills is greatly demanded, as it brings success of companies in the world of reaching customers online, by smart mobile solutions, social networks and via Internet of Things.
The content of “Marketing technologies” study program is determined by integration of the fundamental background of the informatics study program with the advancement trends of modern marketing strongly affected by innovative marketing models and technologies, methods and tools of analytics, digital advertising, creating products and services which could be impossible without IT, as well as impact of artificial intelligence and Big Data to communicating customers and markets,
The study program is aimed to prepare qualified specialists of information technologies (IT) who have fundamental knowledge in the areas of information systems design and management expanded by the interdisciplinary knowledge enabling them to create and implement innovative digital marketing solutions based on application of information and communication technologies.
The content of study program would empower students to acquire knowledge and develop skills that are necessary for strong competitive career position, and to receive the professional certificates in Informatics and digital marketing domains. The interdisciplinary knowledge enables pursuing postgraduate study levels in either informatics or management areas.
Career opportunities
The completion of the “Marketing technologies” study program lead to awarding qualification of Bachelor’s Degree in Computing, which opens possibilities for the wide spectrum of informatics professional activities with advanced competences in the digital marketing areas, currently experiencing growing demand for IT qualified specialists.
The graduates of “Marketing technologies” study program will be qualified for jobs in digital information dissemination in internet, mobile media and social networks, analysts of internet user data, analysts and designers of enterprise information systems, creators and implementers of efficient solutions in the areas of specialized internet advertising, project managers in large, medium and small enterprises and public enterprises, develop innovative marketing models in startup companies. They will be able to pursue career in the enterprises working in the areas of digital marketing, internet communication, electronic sales and marketing departments, advertising agencies, companies of news media and technologies, international internet content providers and distributors, marketing analytics service companies.